• Identified key emotional drivers for healthcare client's audience, leading to content strategy that increased engagement by 80%

• Developed wellness brand narrative around universal desire for authenticity, driving 30% awareness growth

• Built creative platforms that resonated with target audiences while maintaining brand truth

• Built 300,000+ follower community through content that tapped into shared human experiences, averaged 1,600,000+ impressions weekly

• Managed project teams of multidisciplinary creatives to deliver multiple cross platform assets daily

• Created relatable content partnerships by finding genuine alignment between brands and audience needs

• Maintained emotional connection with audience through pandemic by focusing on shared experience

• Concepted and shot a Super Bowl commercial 8 days before the game

Responsible for ideation, and execution of experiential activations and social media campaigns. Clients included Kellogg’s Brands, Wolverine, SeaWorld, Weber, Bel Brands and ConAgra. Used strategic insights to create unique, audience impacting experiences for Kellogg's Brands, including a deliciously haunted house, unhinged baking competitions, and limited edition Pringles flavors.

Key Achievements:

• Transformed Wolverine Boots' perception by tapping into Gen Z/millennial desire for authentic self-expression, partnering with Vic Mensa to shift brand from utility to personal style

• Leveraged universal appeal of Halloween nostalgia for Pop-Tarts Bites launch, creating interactive haunted house experience that made product sampling memorable and shareable

• Tapped into consumers' desire to co-create with beloved brands through Kellogg's Holiday Recipe Contest with Padma Lakshmi, turning customer passion into product innovation

Responsible for ideation, and execution of social and TV content for 360 campaigns. Clients included Kmart, Coca-Cola, Mike’s Hard, Sears, HeftyReynolds, and AutoZone. Led campaign development focused on authentic audience connections.

Key Achievements:

•Transformed Kmart's social presence from sad-dying-midwest-retailer into affordable luxury contender, growing organic following from 18k to 100k+ with zero paid media. Led strategic brand elevation through high-end visuals and fresh tone of voice, helping them effectively compete against Target while staying authentic to their core consumer.

• Conceived and executed "Breast Cancer Fight Club" experiential activation that turned support into action through innovative team created custom punch-counting technology, raising $300,000 and creating highly shareable social moments

• Led campaign development for Mike's Hard, Coca-Cola, McDonald's, and Starbucks

• Mentored junior creatives and managed intern program