Kellogg’s- Holiday Baking Challenge

Client: Kellogg’s

Role: Art Direction, Set Design

Why it Worked: Established Kellogg's NYC space as premier brand destination through monthly creative experiences, driving consistent PR coverage and product innovation opportunities

Created standout integrated campaigns including Pop-Tarts haunted house sampling experience and Kellogg's Holiday Recipe Contest with Padma Lakshmi, turning fan engagement into product opportunities.