Platforms: Instagram, Facebook, Youtube, Etc.
Roles: Videography, Photography, Editing, Strategy, Production and Art Direction.
Created a haunted house in New York for the launch of Pop Tarts Bites.
https://vimeo.com/391014379
Responsibilities:
Event Concepting/Planning
Event Design
Recipe Development
Menu Design
Food Photography
Featured on:
People.com
NYC Plugged
PR Newswire
Every October, Havas creates an installation to raise awareness about Breast Cancer. This specific installation was inspired by the literal fight that so many women around the world face against Breast Cancer. We created this installation to help bring our community together and release our anger, fear and sadness by throwing real punches. And the best part - we donated a dollar for every punch thrown.
Roles: Creative Direction, Production Design, Set Design
Featured on adweek.com
Made for Thanksgiving 2018. Featured on The Tonight Show with Jimmy Fallon.
Responsibilities:
Package design
Keylining
Product Photography
Taste Testing
Client: Kmart
Platform: Instagram, Facebook, Snapchat, Twitter
Task: To create awesome, thumb stopping content to revitalize the retail giant’s social presence. We delivered 44 original pieces of content per month across multiple platforms, with Instagram as our main focus.
Roles: Art Direction, Set Design, Wardrobe Styling, Photography, Hair and Makeup, and Food Styling.
Performance: Just over a year after taking over the Kmart social content, the Instagram following had grown from 38k to 100k with exclusively organic posts. That’s nearly triple the followers without ad use. At the same time, our post engagement quadrupled.
Photography by Casey Coulter and Michael McLenighan
Client: McDonald’s & Fanta
Platform: Instagram & Facebook
Task: To create an Instagram campaign featuring an influencer for the limited time $1 any size Fanta offer at McDonalds.
Roles: Art Direction, Wardrobe Styling
Cinematography & Video Editing: Casey Coulter
Music & Talent: Roy Purdy
Roles: Art Direction, Set Design, Wardrobe Styling
Mailer creation for the 2019 launch of new Snack Pack Unicorn variety.
Responsibilities:
Mailer Concept
Mailer Design
Pin Design
Product Photography
When blank Supreme tee shirts were found at Kmart, the hypebeasts went insane and the incident went viral. To help Kmart get even more attention for this lucky coincidence, I designed a new Kmart logo based off of the classic Supreme box logo and put it on a shirt. After being teased by a few influencers, a streetwear shop picked up the idea and made the shirts, selling them for $60 apiece. These shirts sold out in a day, going nearly as fast as real Supreme shirts themselves.
Lookbook coming soon.
Client: Coca Cola
Platform: Twitter
Task: To create a dozen unique poems, each with their own look and feel, to be used as automated direct responses to users who liked a tweet during the Super Bowl.
Roles: Art Direction, Prop Styling
Performance: The tweet with the original message and anthem spot ended up getting 2.7 million views and 9.3k likes.
Client: Kmart
Platform: Facebook
Role: Art Direction, Emoji Design and Official Brownie Taste Testing 😎
Performance: The “Brownie Points” video has been viewed more than 700,000 times and shared more than 5,200 times. We believe the success of this video came from our contorversial decision to add potato chips to the recipe.
Cinematography: Casey Coulter & Jonathan Earley
Client: Mike’s Hard Lemonade
Platform: Instagram
Role: Art Direction
Cinematography: Casey Coulter
The Hilton Photo Project is an ongoing project that launched in the spring of 2013. For the first year, four large-scale (25'x17') photographs adorned the west-facing wall of the Hilton Chicago, which were produced in a Columbia College fashion photography class working in partnership with Global Design Services of Hilton Worldwide. In spring of 2014, the initiative expanded when the four photos were replaced by new images and four additional photographs were installed on the south facing wall.
Roles: Photography, Art Direction, Wardrobe Styling
Model: Cora B. (Agency Galatea)
Hair/MUA: Cathy Ann Green Davis
Dress Design: Carlin Rollenhagen
Special Thanks to Andrée and John McArthur
Part of the Wabash Arts Corridor
Frank Magazine is the Columbia College Photography Department's digital publication available from the Apple App Store and created with Adobe Digital Publishing Suite (DPS). The magazine content and creation is produced by a team of 8 students from Columbia College Chicago collaborating from Photography, Art & Design, and Journalism and mentored by Jo-Nell Sieren from Photography. Frank is supported by Adobe and was a 2013 recipient of the CiTE Innovation Fellowship. Issues 1, 2, and 3 are now available on the App Store!
Frank 3 Team:
Corey Waldron, Angelique Humcke, Rudy Lorejo, Dominic Leon, Begina Armstrong, Crystal Zapata, Samantha Belden, and Morgan Campbell
These photos were originally shot and hung in the office of Grey San Francisco for a new business pitch. One is now permanently hanging above the reception desk.