In Q1 of 2020, our team brought an incredible event to a new city every Saturday. Each event featured a talk between Oprah and a Visionary celebrity guest, as well as dance performances by Daybreaker and Kinrgy, plus a guided meditation by The Big Quiet.
I’ve spent a long time thinking about the best way to describe all the work that went into the 2020 Vision tour. As the person who turned strategy into creative themes, then planned and created content alongside my team, managing this social presence was the biggest accomplishment of my career. It was a project on a scale so huge, a single gallery or reel couldn’t do it justice.
The beginning - November 2019
We announced the tour and launched the social accounts in November 2019.
The pre-tour content was focused on building community and selling tickets (we sold out every 15,000 person show, btw).
January 2020
Six weeks later, on the morning of our first live show, we had over 100,000 followers on instagram. Organically. Then the real fun started.
On tour we spent a few days before the show in every city, producing content that captured the heart and soul of these communities. We wanted to get to know our followers and build a real connection with them.
March 2020
We wrapped our Denver show right as Covid was starting to sweep across America. Talks of more shows were happening, but we wanted to wait until the new virus died down. In the meantime, we decided to be a source of hope, joy and connection for the amazing new community that we had created within a few months.
May 2020
Once we realized that we might be locked down longer than we thought, we pivoted to host a virtual “tour” with a four week series of Zoom events. We worked closely with the Zoom team to expand audience capacity, create a checkin process to verify audience members, and to have live audience participation (like it was on the Oprah show).
2021 & Beyond
We continued to host live events and build a beautiful online community.